No Amelia Earhart to be found here. Only lost time.

I have a whole folder on my hard drive dedicated to “Stuff I like.”

This is no exception.

Via ffffound

1943.

Why I run

Valuable advice.

Of a (soon to be) life in advertising

I’m about to start a career in a field I knew nothing about two years ago.

In that time I feel like I’ve learned a lot. I became a sponge of media, technology, culture, and the business of branding. I’m still humbled by everything I don’t know. And yet there’s a lot out there that I don’t know that I don’t know.

I was told today by a planning director at one of the top agencies in the world that that is OK.

That is somewhat reassuring.

Which makes me want a life in advertising even more.

These past two years tested my personal and physical resolve. I feel I grew a lot as a person, as a professional. I also feel like I have also lost a lot. Friends mostly. I can only play the “I’m a busy grad school student” card for so long. I plan on making a lot of phone calls in the coming weeks and months just to get back in their good graces and in their lives. Family members are little more understanding. Though they still have no idea what it is I do. Nor can I really explain it. It just is. It is what I love to do.

I’d much rather not know what it is. I mean I know why I love it. I love it because it’s never the same. There will be one day though when I’ll have a better understanding of what it is. When that day comes, I’ll have to move on to something else.

I never want to have all the answers. If I believe I have all the answers, then I’ve stopped looking for them.

From The Dieline via idsgn

London and San Francisco-based packaging design firm Turner Duckworth redesigned Coca-Cola’s packaging system, returning simplicity and clarity to the brand.

Our design renews a spirit and aesthetic that celebrates Coke’s core elements – the Spencerian script, dynamic ribbon device, and contour bottle shape – and it emphasizes the positive and authentic qualities that make Coke a great brand. When Coke brought back its historical bottles for a special holiday promotion, we designed six-pack carriers that express Coke’s bygone imagery with a contemporary look.

An infographic I find quite relevant.

Thanks to Kathleen for the enlightenment and the laugh.